Founding Contributor & Canadian Correspondent
Matt Jerome
Son of a journalist, he spent his early years moving through Europe — France, Russia, the Netherlands — learning that wherever people sit down together, culture arrives first. That instinct for paying close attention followed him all the way home. Today he's Canada's first fully certified Ganjier, a speaker and judge at cannabis competitions worldwide and the founder of Meristem Cannabis Consulting. He collects Irish whisky with the same disciplined devotion he brings to cannabis. For Matt, connoisseurship is just curiosity with patience behind it — and the deeper you go, the more you realize there is left to learn. Matt also writes for Fat Nugs Magazine and co-hosts episodes of the Apt 113 podcast.
■ 6 Articles by Matt Jerome
The Rama Way
Situated on one of the oldest and most historic pieces of land in Ontario, Rama Cannabis carries on an Ojibwe tradition of sharing medicinal knowledge — and does it with a warmth that stays with you long after you leave.
The Kensington Market
Over a hundred years of immigrant arrivals, counterculture roots, and relentless creative expression — Kensington Market is the kind of place that reminds you why connoisseurship was never meant to be reserved for the elite.
The Boardroom Consumption Lounge: A Place to Puff
In a city with the highest number of cannabis dispensaries in the country, one of the hardest things to find is a place to sit, roll, relax and actually enjoy a puff. The Boardroom changes that.
Muskoka Grown: Cultivating the Spirit of Muskoka
Deep in the heart of Canadian cottage country, the Muskoka Grown/Dank Craft facility is home to a passionate team intent on rising to the challenge of producing high-quality craft cannabis — and they were kind enough to grant us a full behind-the-scenes tour.
Muskoka Brewery: Craft Beer Done Right
In the sleepy town of Bracebridge, you will find a bar stool just your size at Muskoka Brewery — a microbrewery known province-wide for crafting some of the most unique beers on the market and a true staple of Muskoka culture.
Sugarbush Hill Farm: A Maple Masterpiece in Muskoka
Nestled into the rocky landscape of Huntsville, Ontario, Sugarbush Hill Farm is more than a maple syrup producer — it is a showcase of heritage, legacy, and dedication to a craft practiced at the highest level outside Quebec.