Connoisseurship Roadshow
Connoisseurship Roadshow is an independent longform editorial publication exploring craftsmanship, taste, ritual, expertise, and refinement across categories and regions.
The project exists at the intersection of travel journalism, cultural reporting, documentary storytelling, and modern connoisseurship. Unlike category-specific publications focused solely on cigars, wine, cannabis, food, or art independently, Connoisseurship Roadshow approaches connoisseurship itself as the unifying subject.
We examine what expertise looks like, how craftsmanship manifests across industries, why people devote themselves to mastery, and how place, ritual, and culture shape experiences of quality.
The Roadshow
The project is fundamentally rooted in movement — in regional immersion, travel, field reporting, temporary cultural embedding, and experiential journalism. Each issue is geographically grounded and shaped by firsthand experience. Rather than producing detached commentary, the publication physically goes to where connoisseurship lives.
Editorial Philosophy
The publication intentionally rejects influencer culture, superficial luxury aesthetics, and algorithm-optimized publishing. Instead, it prioritizes depth, storytelling, atmosphere, craft, process, people, regional identity, and immersive reporting.
The project is less interested in “What is expensive?” and more interested in “What represents mastery?”
Founders
Founder & Editor-in-Chief
Rob Sanchez
Publisher · Las Vegas, NV
Rob founded the Apartment 113 podcast and brings 13+ years of cannabis industry experience — cultivation and hashmaking in Denver, cannabis software and innovation across six platforms, and ERP implementations spanning Colombia to Canada. He holds certifications as a Ganjier, BBQ Judge, Agile Coach, and Product Manager, with a focus on elevating cannabis culture and connoisseurship broadly.
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Founding Contributor
Matt Jerome
Canadian Correspondent · Canada
Matt established Meristem Cannabis Consulting and is certified as Canada's first fully certified Ganjier. With 15+ years in cannabis, he serves as a renowned speaker, judge, and consultant at major expos and competitions globally. His expertise encompasses systematic evaluation of cannabis flower and extracts, helping businesses make quality decisions and consumers optimize their experiences.
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Issues & Regions
Ready to read?
Start with Issue 01 — Toronto & Muskoka →