The People Behind CR

Founder & Editor-in-Chief

Rob Sanchez

Founder & Podcast Host of Apartment 113, Rob has 13+ years in cannabis, specializing in cultivation and compliance. He worked in Denver as a cultivator and hashmaker before starting his career in cannabis software and innovation. He has contributed to six software platforms and countless ERP installations, ensuring seamless operations from Colombia to Canada. A Certified Ganjier (cannabis quality specialist), BBQ Judge, Agile Coach and Product Manager, Rob is dedicated to elevating cannabis culture and appreciating connoisseurship in all areas of life.

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Founding Contributor & Canadian Correspondent

Matt Jerome

Founder of Meristem Cannabis Consulting and Canada's first fully certified Ganjier (cannabis quality specialist), Matt brings 15+ years of cannabis expertise to the show. A renowned speaker, judge and consultant, he's been featured at top cannabis expos and competitions worldwide. Matt specializes in systematic assessments of cannabis flower and extracts, helping businesses to make confident, quality-driven decisions and consumers to have the best experiences they can.

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