Meet the Team

Rob Sanchez - Founder & Editor-in-Chief

Founder & Podcast Host of Apartment 113, Rob has 13+ years in cannabis, specializing in cultivation and compliance. He worked in Denver as a cultivator and hashmaker before starting his career in cannabis software and innovation. He has contributed to six software platforms and countless ERP installations, ensuring seamless operations from Colombia to Canada. A Certified Ganjier, BBQ Judge, Agile Coach and Product Manager, Rob is dedicated to elevating cannabis culture and appreciating connoisseurship in all areas of life.

Matt Jerome - Founding Contributor & Canadian Correspondent

Founder of Meristem Cannabis Consulting and Canada’s first fully certified Ganjier, Matt brings 15+ years of cannabis expertise to the show. A renowned speaker, judge and consultant, he’s been featured at top cannabis expos and competitions worldwide. As a Certified Ganjier, Matt specializes in systematic assessments of cannabis flower and extracts, helping businesses to make confident, quality-driven decisions and consumers to have the best experiences they can.